made for the way
we actually wear
lip gloss.

We started where every good idea starts. With a problem we had ourselves, that no one was solving properly. The lip gloss aisle was either childish, or sticky, or both. So we made the one we wanted to wear.

Marine collagen for plump. Three weights of hyaluronic acid for hydration. A clean oil blend that never pulls at your hair. Five shades named for a feeling, not a colour. Defined by details.