marine
collagen
Clinically-tested marine collagen peptides plump lips visibly and improve elasticity over time.
+32% plump · 28 days
A collagen lip gloss that plumps, hydrates, and lasts twelve hours. Five shades. One ritual. Never sticky. Quietly, yours.
The signature. A deep burgundy that does the talking, while marine collagen and hyaluronic acid do the work underneath. Pigment for the world, care for your lips.
choose your shade (5)
what makes mew
the gloss
you'll reach for.
Most glosses promise. Few deliver. mew is the gloss we made because we couldn't find one we'd wear every day, without compromise.
marine
collagen
Clinically-tested marine collagen peptides plump lips visibly and improve elasticity over time.
+32% plump · 28 days24h wear
zero stick
Long-wearing pigment that doesn't fade, doesn't transfer to your phone, doesn't pull at your hair.
non-transfer · 24hhyaluronic
hydration
Three molecular weights of hyaluronic acid lock in moisture for 48 hours, soft lips that last past the gloss.
48h hydrationclean &
cruelty-free
No parabens, sulfates, or mineral oil. Vegan-friendly, dermatologist-approved, never tested on animals.
clean · veganvitamin
E
A potent antioxidant that shields lips from daily aggressors and nourishes them from within.
antioxidant · dailyshea
butter
Cold-pressed shea seals in moisture and softens the lip line. The cushion of a balm, the pigment of a gloss.
deep softnessjojoba
oil
Plant-derived oil that mirrors your lips' natural lipids, hydration without weight or tackiness.
weightless glowvitamin
C
Brightens lip tone and evens its glow with continued use.
brightening · even tonefive shades.
five moments.
Named for a feeling, not a colour. A wardrobe of five, because choice should feel considered, not exhausting. Real swatches on real skin tones.
petal.
The first one. A peachy nude that softens, never disappears. The shade you reach for on the day everything else feels loud, and still want your lips to feel like they're being looked after.
velvet.
A dusty rose with depth. The shade your friends ask you the name of. Quiet pigment, real care underneath, the difference between worn and put on.
soft.
The caramel nude that makes your lips look like your lips, on a better day. Warm enough to flatter, neutral enough to disappear into the rest of your face. The one you'll repurchase.
rose.
A warm mauve-brown that catches the light at the edges. Inspired by the second hour of golden light, when everything looks more expensive than it is. Rich, soft, never costume.
kiss.
The signature. A deep burgundy that knows what it wants. The moment you stop apologizing, for taking up space, for being seen, for liking the version of yourself who shows up to dinner two minutes late on purpose.
try it. love it.
Wear it, share it, sleep on it. If it's not yours within 14 days, return it for a full refund, used or unused.
read the promise →delivered quickly.
Complimentary shipping across the GCC on orders over 350. Standard delivery 1–5 working days from dispatch, with full tracking.
shipping & delivery →clean. by design.
Marine collagen, three weights of hyaluronic acid, and a clean oil blend. Vegan-friendly, dermatologist-approved, never on animals.
the story →three
quiet questions.
We'll meet you where you are. Your tone, your hour, the finish that fits the way you live.
The signature. A deep burgundy, pigment for the world, care for your lips.
add to bag · 189