Lip careyou wear.

A collagen lip gloss that plumps, hydrates, and lasts twelve hours. Five shades. One ritual. Never sticky. Quietly, yours.

mw
collagen
lip gloss
003 · rose oud
15ml · 0.5fl oz
the signature ritual

kiss.

The signature. A deep burgundy that does the talking, while marine collagen and hyaluronic acid do the work underneath. Pigment for the world, care for your lips.

choose your shade (5)

price 189
add to bag
marine collagen24h wearhydrationnever stickyclean & vegan

i the formula eight ingredients

what makes mew
the gloss
you'll reach for.

Most glosses promise. Few deliver. mew is the gloss we made because we couldn't find one we'd wear every day, without compromise.

i.

marine
collagen

Clinically-tested marine collagen peptides plump lips visibly and improve elasticity over time.

+32% plump · 28 days
ii.

24h wear
zero stick

Long-wearing pigment that doesn't fade, doesn't transfer to your phone, doesn't pull at your hair.

non-transfer · 24h
iii.

hyaluronic
hydration

Three molecular weights of hyaluronic acid lock in moisture for 48 hours, soft lips that last past the gloss.

48h hydration
iv.

clean &
cruelty-free

No parabens, sulfates, or mineral oil. Vegan-friendly, dermatologist-approved, never tested on animals.

clean · vegan
v.

vitamin
E

A potent antioxidant that shields lips from daily aggressors and nourishes them from within.

antioxidant · daily
vi.

shea
butter

Cold-pressed shea seals in moisture and softens the lip line. The cushion of a balm, the pigment of a gloss.

deep softness
vii.

jojoba
oil

Plant-derived oil that mirrors your lips' natural lipids, hydration without weight or tackiness.

weightless glow
viii.

vitamin
C

Brightens lip tone and evens its glow with continued use.

brightening · even tone
ii the five shades 005 / 005

five shades.
five moments.

Named for a feeling, not a colour. A wardrobe of five, because choice should feel considered, not exhausting. Real swatches on real skin tones.

petal.
isoft start

petal.

The first one. A peachy nude that softens, never disappears. The shade you reach for on the day everything else feels loud, and still want your lips to feel like they're being looked after.

top note peachy nude
undertone warm rose
finish sheer glaze
on
iiclassic

velvet.

A dusty rose with depth. The shade your friends ask you the name of. Quiet pigment, real care underneath, the difference between worn and put on.

top note dusty rose
undertone muted plum
finish glossy plush
on
iiieveryday

soft.

The caramel nude that makes your lips look like your lips, on a better day. Warm enough to flatter, neutral enough to disappear into the rest of your face. The one you'll repurchase.

top note caramel nude
undertone honey beige
finish satin glaze
on
ivromantic

rose.

A warm mauve-brown that catches the light at the edges. Inspired by the second hour of golden light, when everything looks more expensive than it is. Rich, soft, never costume.

top note mauve-brown
undertone warm terracotta
finish luminous
on
vsignature

kiss.

The signature. A deep burgundy that knows what it wants. The moment you stop apologizing, for taking up space, for being seen, for liking the version of yourself who shows up to dinner two minutes late on purpose.

top note deep burgundy
undertone wine noir
finish saturated satin
on
iv the mew promise
14
days · no questions

try it. love it.

Wear it, share it, sleep on it. If it's not yours within 14 days, return it for a full refund, used or unused.

read the promise →
350
complimentary GCC shipping

delivered quickly.

Complimentary shipping across the GCC on orders over 350. Standard delivery 1–5 working days from dispatch, with full tracking.

shipping & delivery →
0
parabens · sulfates · mineral oil

clean. by design.

Marine collagen, three weights of hyaluronic acid, and a clean oil blend. Vegan-friendly, dermatologist-approved, never on animals.

the story →
vi find your shade

three
quiet questions.

We'll meet you where you are. Your tone, your hour, the finish that fits the way you live.

1 / 3
question one

which describes your skin?

question two

the hour you live in?

question three

your kind of finish?

your shade

kiss

The signature. A deep burgundy, pigment for the world, care for your lips.

add to bag · 189

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