i the collection

five shades.
one ritual.

Lip care you wear, in five shades built from marine collagen, three weights of hyaluronic acid, and the kind of attention you can feel on the lip.

all shades(5) signature(1) everyday(2) the story
Sort: featured 005 shades
the signature edit

a wardrobe of five.

Five shades, named for a feeling, not a colour reference. Same price, same care, a wardrobe, not a hierarchy.

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the mew promise

14 days. no questions.

Try it, wear it, sleep on it. If it's not yours, return it for a full refund, used or unused.

read the promise →
ii why mew five reasons

what makes mew
the gloss
you keep reaching for.

Most glosses promise. Few deliver. We didn't make another gloss, we made the thing we couldn't find. A lip product that gives you pigment and gives your lips back.

i.

marine
collagen

Clinically-tested marine collagen peptides plump lips visibly and improve elasticity over time.

+32% plump · 28 days
ii.

12h wear
zero stick

Long-wearing pigment that doesn't fade, doesn't transfer to your phone, doesn't pull at your hair.

non-transfer · 12h
iii.

hyaluronic
hydration

Three molecular weights of hyaluronic acid lock in moisture for 48 hours, soft lips that last past the gloss.

48h hydration
iv.

clean &
cruelty-free

No parabens, sulfates, or mineral oil. Vegan-friendly, dermatologist-approved, never tested on animals.

clean · vegan
v.

precision applicator

A patented doe-foot wand. One pass, defined. Two, finished. The detail others miss.

patented · doe-foot
iii find your shade

three
quiet questions.

We'll meet you where you are. Your tone, your hour, the finish that fits the way you live.

1 / 3
question one

which describes your skin?

question two

the hour you live in?

question three

your kind of finish?

your shade

kiss

The signature. A deep burgundy, pigment for the world, care for your lips.

add to bag · 189