01The idea
One product, five shades
We make one product: a collagen lip glaze, in five shades on one formula.
The idea is that colour and care arrive in one pass: glass shine on top, moisture underneath.
One thing,
made properly
The story, the formula and the promise, from a house with one product and no plans for a second.
Getting ready should takeone pass, not three steps.
02The formula
The problem was never colour
Colour is solved. The problem was tack. Every gloss that holds its shine holds your hair, and every gloss that does not hold your hair fades by lunch.
We rebuilt the base again and again. The version we ship is the first that passed the simplest test we could think of: wear it on a windy day with your hair down, and forget you are wearing it.
03The tube
Designed to be left out
Clear body, burgundy dome, silver neck, ribbed square base. Nothing on it is decoration for its own sake, and nothing is apologetic either. It is the rare beauty object that does not need to hide in a drawer.
The paw seal is printed into the tube, not stickered on. It is the only logo we use.
What is inside
Five ingredients, and the reason for each.
Gives lips fullness with daily wear.
Holds the shine, and does not catch your hair.
Moisturises, and gives the balm feel.
Keeps the formula fresh to the end of the tube.
They give the colour, and it fades evenly rather than in patches.
No parabens, no sulfates, no added fragrance.
What we can
stand behind
No invented studies, no borrowed numbers. This is what is actually true of the glaze as we make it today.
Worn firstWe wear each batch ourselves for weeks before it goes anywhere. If it clings to hair or fades patchy, it does not ship.
NumberedSmall runs, each with a batch number printed where you can find it. When one sells through, the next is made. Not rushed.
Nothing hiddenThe full ingredient list is printed on the carton, not behind a QR code. No study citations until a study exists.
The climateFormulated for this heat first. Air-conditioning and a Gulf summer are what it has to survive.
Small batchesFilled and finished in runs small enough to stand behind, tube by tube.
ZeroAnimal testing, anywhere. Vegan across all five shades, no exceptions.
Where it lives
Six frames of the object in the world it was drawn for.
0106
Credibility
Four things we guarantee, written down so you can hold us to them.
We do not launch a product unless there is a reason for it. One product made properly beats a range built to sell.
Every message is read, and the best things on this site came from customer suggestions. Write to us and a person answers.
The formula you try today is the same in every batch. If it ever changes, we write it on this page before it ships.
Unopened, returned within 30 days of delivery, refunded to the same payment method within five working days. One message and the return label reaches you.
Made with care
One product is the whole company right now. When the formula or the making changes, this page says what changed.