i. the signature ritual · collagen lip gloss

Kiss

The signature. A deep burgundy that knows what it wants. Pigment for the world, care for your lips.

marine collagen12h wear48h hydrationnever stickyclean & vegan
★ ★ ★ ★ ★ 4.9 · 2,341 reviews
price Dhs. 149.00
14 days · no questions return
1–5 days · GCC delivery
0 parabens · sulfates · animal testing
top note deep burgundy
under tone wine noir
finish saturated satin

A deep, intimate burgundy. For the moments that stay with you.

Kiss is the signature. A deep burgundy softened with marine collagen and hyaluronic acid. Twelve-hour wear, zero transfer, never sticky. A quiet ritual for soft, defined lips.

More than shine. A collagen ritual for your lips.

Key Ingredients

  • Marine Collagen
  • Hyaluronic Acid
  • Shea Butter
  • Jojoba Oil
  • Vitamin E
  • Vitamin C

Defined by details.

i. the promise · why you'll love it
i.

lip care you wear.

Two jobs, one swipe. Pigment for the world, marine collagen and hyaluronic acid for your lips, at the same time. The new category, in a tube.

the category · in one swipe
ii.

marine collagen.

Clinically-tested peptides plump and soften the lip over time. A treatment that wears like a gloss.

+32% plump · 28 days
iii.

never sticky.

Weightless cushion finish. Glides on smooth, never tacky, never pulls at your hair, never transfers to your phone.

12h wear · zero stick
Kissthe formula

"I stopped carrying balm. Wore Velvet through a 14-hour travel day. Got off the plane with lips that still looked done."

, Layan. · verified · riyadh
ii. the story · why we made it

lip care you wear.

There was a problem nobody was solving. Glosses dried lips out. Balms took the colour off. mew is the answer, one product, two jobs, in a single swipe.

Every morning I'd reach for a lip gloss to feel finished, and by noon my lips were drier than when I started. So I'd reach for a balm. The balm gave my lips back, but took my colour away. Two products. Two steps. One of them always undoing the other.

I kept asking the same question to anyone who'd listen: why isn't this one thing? Then I stopped asking and started making it.

mew is the answer. A collagen lip gloss that doesn't treat your lips like a canvas to paint on, but like skin worth taking care of. Marine collagen peptides to plump. Three weights of hyaluronic acid to hold moisture for 48 hours. A pigment that lasts twelve hours without sticking, transferring, or drying you out.

It's not a gloss with skincare added as an afterthought. It's lip care, in five shades you'd actually wear. Defined by details.

est. mmxxvi15ml · 0.5 fl ozmarine collagendermatologist-tested
ii. the proof · consumer study

the numbers behind the glow.

An independent 32-subject study, two weeks of daily wear. Numbers don't replace feeling, but they confirm it.

01
100%

said it gave their lips a natural, soft glow, not a heavy gloss.

02
97%

said it melted onto the lip and blended seamlessly with no streaks.

03
94%

said it doubled beautifully as a cheek tint for a monochrome look.

04
12hwear

clinically shown to hold colour through coffee, conversation and dinner.

based on a 32-subject consumer perception study · 2 weeks of daily wear

iii. the formula · key ingredients

what's inside.

Every drop is built around four heroes. Treatment-level actives in a gloss that wears like air, clean, vegan, dermatologist-approved.

clean · vegan · dermatologist-tested
  • 01

    marine collagen.

    hydrolyzed collagen, peptides

    Clinically-tested peptides plump lips visibly and improve elasticity over time. A treatment that wears like a gloss.

    +32%plump · 28 days
  • 02

    hyaluronic acid.

    three molecular weights

    Three weights of hyaluronic acid pull moisture into the lip and hold it, soft lips that last past the gloss, for 48 hours.

    48hhydration
  • 03

    squalane + oils.

    squalane, jojoba, raspberry seed

    Plant-derived squalane mirrors your lips' own lipids. A clean oil blend restores softness without weight, without shine you'd mistake for stickiness.

    0stick · weightless
  • 04

    shea butter.

    butyrospermum parkii

    Cold-pressed shea seals in moisture and softens the lip line. The cushion of a balm, with the pigment of a gloss.

    100%clean · vegan
iv. the ritual · how to wear mew

one swipe, two things at once.

mew is built for a new kind of routine, the one without a routine. No primer. No balm before. No touch-up at noon. Just three small moments in the day.

01.i. morning

one pass.

One swipe of the doe-foot wand for a sheer wash of pigment. The collagen and hyaluronic acid start working before your coffee does. Lips wake up plumper, softer, ready.

02.ii. midday

build or don't.

A second swipe to build pigment, never to fix dryness, because there isn't any. Twelve hours of wear means lunch doesn't undo breakfast.

03.iii. night

off the clock.

Reapply for evening, or don't. Either way, you go to bed with lips that woke up cared for. That's the point.

mew tricks.

  • 01
    monochromatic look Tap a drop on the cheekbones with your fingertip, same shade, lips and face, for a soft monochrome moment.
  • 02
    defined edge Layer over your favourite lip liner for a defined, plush finish that holds the shape.
  • 03
    the second drink Press a second coat into the centre of the lip only, instant dimension, no liner needed.
v. the details · everything you'll want to know

the details.

Built for every skin, every season. The quiet specifics that make the difference.

skin type

all skins.

Built for dry, oily, combination, sensitive, including the lip line.

the feel

weightless cushion.

Glides on smooth, never tacky, the feel of nothing on your lips.

finish

satin glaze.

Soft sheen, never wet-look. A flattering finish that holds the light.

fragrance

none.

Unscented, no perfumes, no essential oils. Just the formula.

size

15ml · 0.5 fl oz.

The most generous tube in its category. A full season at one swipe a day.

tested by

dermatologists.

Independently tested. Clean, vegan, never on animals, designed for the GCC, weather, and rituals.

cruelty-freevegangluten-freedermatologist-testedfragrance-freeparaben-free
vi. in their words verified buyers

real words
from real women.

★★★★★

"I stopped carrying balm. Wore Velvet through a 14-hour travel day. Got off the plane with lips that still looked done. The category really has changed."

Layan. verified buyer · riyadhon, ii velvet
★★★★★

"It's the first one I've finished. I have a drawer of half-used glosses. Kiss is the first one I've actually run out of. Then I bought two more."

Sara. verified buyer · ksaon, v kiss
★★★★★

"Lip care you wear is real. I was skeptical of the line until I tried it. Two weeks in, my lips genuinely look better, even without the gloss on."

Hessa. verified buyer · dubaion, iii soft
★★★★★

"The detail you can feel. The applicator alone is worth it. One pass, defined. Most brands don't think this hard about the small things."

Reem. verified buyer · dohaon, iv rose
1 / 4
ix. delivery · how it gets to you

delivered quickly.

From our studio to your door. Complimentary across the GCC over 350, tracked on every order, dispatched same-day before 2pm.

fast 1–3 days

Standard delivery across KSA. Dispatched same-day on orders placed before 2pm.

complimentary 350

Complimentary shipping across the GCC on every order over 350. Always insured, always tracked.

tracked 24/7 tracking

Live tracking link sent the moment your order leaves our studio. SMS + email, every step.

region delivery time cost free over
Saudi Arabia riyadh · dammam · all KSA
1–3 days
25
free over 350
GCC uae · qatar · kuwait · bahrain · oman
2–5 days
50
free over 350
MENA egypt · jordan · lebanon · morocco
5–8 days
90
free over 500
International europe · uk · usa · asia
7–14 days
calculated at checkout
duties included

what's in the box.

  • 01
    the gloss 15ml · 0.5 fl oz of our signature formula in a recycled-aluminium tube with our patented doe-foot applicator.
  • 02
    the card A hand-numbered shade card with notes on top tone, under tone, and finish, for your collection.
  • 03
    the sleeve 100% recycled-cotton sleeve, embossed with the mew paw, keep your gloss pristine in any bag.

Need a custom delivery date or wrapping? We're a message away, replies within 6 hours, every day of the week.

contact us
x. the promise · 14-day return guarantee
the mew promise

14.

days · no questions

try it. love it. or send it back.

Wear it, share it, sleep on it. If it's not yours within 14 days of arrival, return it for a full refund. Used or unused. No paperwork, no awkward questions, just a kind email.

moha · founder est. mmxxvi

how to return.

takes 2 minutes
01.

write to us.

Send a quick email to returns@mew-official.com with your order number. No forms, no portal, just a sentence is enough.

reply within 6 hours
02.

we send the label.

Within the same day, you'll receive a pre-paid return label. Print it, or show it at the courier desk, we cover the shipping both ways.

free across the GCC
03.

drop it off.

Hand it to any Aramex or Emirates Post location. Or schedule a pickup from your door, we'll arrange it within 24 hours.

no packaging needed
04.

your refund arrives.

Once your return scans, your refund is released, usually within 2 working days, back to the original payment method. No restocking fee, ever.

2 working days
what's covered

everything on you.

  • Full refund within 14 days · used or unused
  • Damaged on arrival? We replace immediately, no return needed
  • Wrong shade? Free exchange · we cover the shipping both ways
  • Delivery never arrived? We re-send same-day
what's not

the fine print.

  • Returns past 14 days from delivery date
  • Products purchased from unauthorized resellers (Amazon, etc.)
  • Final-sale shades marked at checkout
  • Gift cards and personalized engraving

Something not quite right? We answer every message ourselves, usually within 6 hours. No bots, no hold queues.

start a return
viii. the questions · everything else

the questions.

Everything our community has asked, answered honestly. Still wondering? We're a message away.

01

what does lip care you wear mean?

It means mew is doing two jobs at once. Most glosses give you pigment and quietly dry out your lips. mew gives you the same pigment, and uses marine collagen, three molecular weights of hyaluronic acid, and clean oils to actually care for your lips at the same time. One product. No compromise.

02

is it sticky?

No. We tested 40+ formulas to get the cushion of a balm without the pull of a gloss. The applicator releases just enough, never enough to feel it on your hair.

03

how long does it last on?

Up to 12 hours of wear without transferring. Pigment fades gradually and evenly, never patchy. Reapply when you want more, not because you have to.

04

are the shades buildable?

Yes. One pass is sheer, two is defined, three is finished. All five shades behave the same way.

05

what's in it?

Marine collagen peptides, three molecular weights of hyaluronic acid, squalane, and a clean oil blend (jojoba, raspberry seed, shea). No parabens, sulfates, mineral oil, or animal testing. Vegan-friendly. Dermatologist-approved.

06

shipping & returns?

Complimentary shipping across the GCC over 350. Standard shipping otherwise. 14-day returns on unopened products. Email care@mew-official.com for anything else.

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